When you sell your Guildford property through an estate agent, your agent should be working hard for you, prioritising your needs and ensuring your property sells quickly, for the right price. Part of this process is property marketing, like taking photographs, creating floor plans and advertising your property online. This kind of marketing comes as standard at Cobbles, and we always include it in our fee. We believe that any good estate agent should do the same. 

In this blog, we look at how Cobbles markets properties for its sellers, and what you can expect when you choose us to sell your Guildford property. 

Our estate agent fee – what’s included? 

When you instruct Cobbles to sell your property for you, we will give you a contract explaining our responsibilities to you. The contract will also explain our fees and what we include for that price. 

At Cobbles, we believe that every property deserves quality photography and floor plans to appeal to the right buyer. We never charge extra for these because we see them as an essential part of property marketing. We are highly experienced at selling flats and houses in the Guildford area and we know how to take effective photographs – we don’t think it’s acceptable to ask sellers to take their own. 

High quality photographs

Property photographs should show your home at its best, while remaining accurate. We always use our photos to be honest with our buyers. Fish eye lenses can make a room look bigger, but we don’t use them because we don’t want to mislead buyers. Similarly, we like to use natural light and we’ll photograph your property on a sunny day if we can, but we won’t artificially brighten a north-facing room. 

The perfect buyer for your home is out there and they will love your cosy rooms or DIY opportunities. Misrepresenting a home only leads to wasted viewings, but being honest is the best way to connect with a realistic buyer. 

Floor plans as standard

Floor plans are a very important part of an online property page. This is because they show potential buyers how the property fits together, and help them imagine life in the new space. Some people like ground floor bedrooms for accessibility; others feel very vulnerable and would rather sleep upstairs. Is there a hallway or do you enter straight into the sitting room? 

We know how important these issues are to buyers and a clear floor plan can help them decide whether to book a viewing or keep browsing. We are experienced at creating visually clear floor plans using technology developed for estate agents. 

Online advertising and property portals

As well as advertising your property on our own website, we also use property portals: Zoopla and Rightmove. The advantage of sharing your property across multiple locations is that it will be seen by more people. These websites are also more powerful than those of any individual estate agent. Google is more likely to show a property on a well-known website like Rightmove – do a search yourself and you’ll see that Rightmove or Zoopla are usually first on the list. 

Buyers are motivated by location, size and price, rather than wanting to work with a particular agent. This means that it’s easier for them to search a property portal, then simply sign up to alerts and wait to receive information about likely homes for sale. In turn, this means that to get your property seen by the right buyer, we need to be sharing it on property portals. We love our website, but we’d be letting our sellers down if we didn’t use property portals as well.

A good estate agent will always market your property with your needs in mind. We believe that good property marketing should come as standard, and we’d always recommend you walk away from any agent who wants to charge you extra for it. 

Sell property in Guildford 

If you have a house or flat in Guildford that you’re planning to sell, Cobbles can help. We use our tried-and-tested marketing methods as well as local knowledge and realistic pricing to sell your property quickly, for the right price. To find out more, get in touch on 01483 457 000 – we’d love to hear from you.